Advantages : )

Good stuff:

o Guerilla Marketing is cheap. At the high end, you may end up investing a few hundred dollars in promotional items or a major, centralized piece that you can build a number of different campaigns around. At the low end, it's free - and you can't beat free!

o In addition to growing your business, Guerilla Marketing involves networking, both with your customers and with other businesses. In the process of executing and maintaining your campaign, you will make a lot of new friends and allies.

o Guerilla Marketing is specifically tailored to meet the needs of small businesses, whereas traditional advertising venues are complicated and expensive to the point of exclusion (bordering on snobbishness).

o Many aspects of creative Guerilla Marketing campaigns are just plain fun! You get to perform wacky stunts and engage in unusual activities, all in the name of working for a living.

o Guerilla Marketing works. If you do your research, plan your campaign, and stick with it, you will more than likely end up with a better and more profitable business.